Friday, May 14, 2004

Your potential, Our passion

Could a slogan possibly be any clunkier? How about, 'Microsoft: Your potential is that which we seek to optimize, software-wise.' Or maybe, 'Microsoft: We create software because you have potential which subsequently inspires us to help you achieve it, 'it' referring to your potential.' " -- columnist Jim Kershner of The Spokesman-Review, on Microsoft's "Your potential inspires us to create software that helps you reach it" slogan, the prelude to the "Your potential, our passion" tag line.

But still I am not able to understand that why they have replaced the slogan which MS has in earlier days, No one can forgot that slogan.

"Where do you want to go today"

1 comment:

Cogito said...

That is because they realized people were going nowhere !


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