"Axis as a name is simple; it connotes solidity and stature, and conveys a sense of authority and credibility. Axis as a brand further has the ability to transcend geographical boundaries - this is relevant as the Bank has built an initial pan-Asian network with offices in Singapore, Hong Kong, Shanghai and Dubai, and seeks to expand further its international presence.
Graphically, in the new logo, the first stroke depicts forward growth while the second stroke signifies a solid support system. The two thick strokes also connote solidity and security.
The rest of the Bank remains the same. The same people, same facilities and the same products and services would continue to be offered to you and you can also expect the same level of dedicated service and professional expertise, as always."
All the Best AXIS