My Fav Rapper-Blaaze

Blaaze (pronounced Blaa-zay) might not be a familiar name to many of us. But the rap song B to the A to the B to the A, BABA from the movie Baba is something that you would have definitely heard. The song, which was sung by rapper, Blaaze.

A regular rapper based in Mumbai, Blaaze was called by A R Rahman to sing for the Tamil movie Boys. ''After working for the song in Boys, I was going to return to my room when Rahman stopped me on the way and asked if I could rap for Baba. I had not heard of Baba before and asked if it was for Sai Baba. He just looked and me and said 'Rajnikanth is Baba'. I was shocked,'' says Blaaze, who could not believe what he was offered. He then rushed back to the recording room and penned down the lyrics of the rap. Rahman gave it the green signal as soon as he heard it.

''I went back to Bombay and when I returned to Chennai a few days later Rahman told me that Rajnikanth had listened to the track and was very happy with the way it had turned out. I was kicked,'' says Blaaze.

Blaaze, a Chennaiite, left for Zambia in 1979 with his parents. He later went to the UK to do his O and A levels. His interest in rap began while in school. His big break came when he rapped a special song during the election of President Chiluba. ''While watching TV during the 1991 elections in Zambia, I was moved by what the Presidential candidate was saying about democracy and human rights. I immediately wrote down a song. My dad's friend saw it and took me to the TV station. They heard my song and I got my first video!,'' he says. After that he, along with his friends, started performing in South Africa. But still Blaaze's dream to see his song up on the charts did not materialise.

''I did not want to waste my time anymore, though rap was still my passion, and decided to pursue film-making. I left for Columbia University, where I did my honours in Cinema. I tried to get a job there but it did not materialise,'' says Blaaze.

He returned to India in 2000 and landed a job with MTV as Production Incharge. After two years, he quit to join Radio City. ''Everything went smoothly for two months as radio had become the big thing in Mumbai,'' he says. But overnight they decided to shift the broadcast language from English to Hindi, putting Blaaze in a fix. ''I couldn't host shows in Hindi and knew that I was going to lose my job. And that was the day I got a call my A R Rahman's office asking me to come down to record a song. I have always believed in destiny,'' he says.

We will get to hear Blaaze again when Boys releases. In the movie, Blaaze has sung a song with Vasundhara Das. Now, if you are wondering what his name means, here's what he has to say. ''My name is actually Rajesh Raman, but as a rapper I could not go around with that name. So I called myself Blaze. That's when my friend told me to add an accent on top of 'e', which he said would be more stylish!''

IT-Aug 2007

Fame drives web contribution: Mc Kinsey

The biggest motivation for Internet contributions is fame and not financial considerations, says a recent McKinsey study. It suggests that online companies would do well to nurture these contributors with money and other motivators. The study conducted by Jacques R. Bughin, a director of McKinsey in Brussels, combines the results of other McKinsey research activities to reach its conclusions. Bughin says that a small number of participants still contribute the bulk of popular items on contributory web portals.

Websites that thrive on video uploads and Wikipedia-type of contributory content need to hook the small percentage of contributors who bring in quality content. It does admit that while people come in driven by the urge to achieve fame or share something within their community financial considerations can lead them to contribute regularly Bughin says: "Visitors under 25 years of age made up the bulk of the video-viewing audience we measured, but members in the 25- to 44year-old age group contributed equally to postings -suggesting that working-age people would be open to participation in enterprise settings." He says the presence of tools like ones that show a most viewed list that make it easy for users to see what's popular or to send favourite videos to friends corresponded, by as much as 30 percent, with more downloads for popular videos.

The study found that in video sites, around three to six percent of the contributors accounted for 75 percent of the videos up- loaded and two percent of the contributors accounted for half of all the popular videos uploaded. Bughin suggests that in companies where there is an effort to build up internal content through contributions from employees, the manager must identify the employees with the best networking within the company He suggests that a track of the internal mails will help executives find out the best net-workers within the company "Companies should make sure that their employees can access collaborative tools with a minimum of bureaucratic hassle," he writes.

ITC e-Choupal to focus on product traceability
ITC Ltd through e-Choupals is working on traceability of farm produce aimed at providing buyers products of their choice.

Traceability is the ability to track the origin of a product and its attributes.

Speaking here at The Custommerce meet on Friday, Sivakumar said that ITC had planned to invest about Rs 5,000 crore in e-Choupals by 2012. From 6,450 kiosks in 38,000 villages touching about four million farmers, it is proposed to enhance this to about 20,000 kiosks, spread across 1,00,000 villages to serve around 10 million farmers by 2010.

Compuware ties up with HCL Tech
Compuware has announced a partnership agreement with HCL Technologies. The partnership would focus on India's fast growing IT governance opportunities, combining Compuware's IT portfolio Management, Application Development Management and IT service Management solutions capabilities with advisory and implementation services capabilities of HCL's IT Transformation practice, Bob Donald, V-P, Partner Business Development, has said. Compuware also announced the expansion of its management team in India with the appointment of Hariharan Ganesan as Managing Director for India and SAARC.

Wipro weighs funding options for buyouts

Wipro Technologies is on the prowl for more buyouts — especially in Germany and Canada — and is ready to look at acquisition modes other than all-cash deals.

“We generate over $100-million reserves every quarter and all-cash deals are not the only mode. Funding is not a problem. We can look at equity, joint ventures or any mode that suits us best,” Sudip Banerjee, president — enterprise solutions and chief strategist — Wipro Technologies, said.

Banerjee added that cash reserves till June 30, 2007, amounting to Rs 3,200 crore, would be used for the Infocrossing deal worth $600 million (Rs 2,460 crore). Over the years, Wipro has gradually increased the value of its acquisitions.
The company started with the $10-million computer-aided design company Quantech and went on to buy the $246-million FMCG company Unza.

Its latest acquisition is the $600-million Infocrossing. The Infocrossing deal will help Wipro expand its infrastructure management solutions business. The company plans to increase combined revenues to $1 billion from $0.5 billion in two to three years.

New centres

Wipro Technologies is also planning to set up centres at university towns in the West. The first such centre in the US will be in Georgia.

“This will give us access to a ready talent pool. Such towns surround a renowned university and therefore there will be students wanting to work in the vicinity,” Banerjee said.

Happy Raksha Bandhan

To all my sisters, Happy Raksha bandhan

China: Bloggers Should Use Real Names

Blog service providers in China are "encouraged" to register users with their real names and contact information, according to a new government document that tones down an earlier proposal banning anonymous online blogging.

At least 10 major Chinese blog service providers have agreed to sign the "self-discipline pledge" issued by the Internet Society of China, the state-run Xinhua News Agency reported Tuesday.

Online bulletin boards and blogs are the only forum for most Chinese to express opinions before a large audience in a society where all media are state-controlled.

China has the world's second-biggest population of Internet users after the United States, with 137 million people online. It also has 30 million registered bloggers, and more than 100 million Chinese Internet users visit blogs regularly, according to the ISC. The group is under the Ministry of Information Industry.

The guidelines, issued Tuesday and effective immediately, "encouraged" real-name registration of users, according to a copy posted on the Internet group's Web site.

The information -- to be filed with the companies, not posted online -- should include the user's name, address, contact numbers and e-mail address, it said.

Measures listed in the document were guidelines only and blog service providers were not required to comply, said an official at the Internet group, surnamed Zhu.

It was not clear whether the guideline calling for real-name registration covered bloggers only or whether it extended to people who post comments. Zhu refused to provide details.

The Chinese government had wanted to require real-name registration, but the proposal was met by "fierce opposition," Xinhua said.

"Conditions are not yet mature for implementing real-name registration as we lack reliable technology for privacy protection and identity verification," Huang Chengqing, secretary general of the ISC, was quoted as saying.

But he said service providers were still responsible for the content of the blogs. Chinese leaders often try to block online material deemed pornographic or a threat to communist rule.

"Blog service providers who allow the use of pseudonyms may be more attractive to bloggers, but they will be punished by the government if they fail to screen illegal information," Huang was quoted as saying.

The Xinhua report did not provide additional details of banned information, but other measures called for in the pledge include not spreading pornography and not speaking ill of other nationalities, races, religions and cultural customs. Bloggers also should not spread rumors or libelous information, it said.

"Blog providers should monitor and manage comments ... and delete illegal and bad information in a timely manner," the document said.

Blog service providers such as People's Daily online, Sohu.com, Sina.com.cn and cn.msn.com have said they would abide by the pledge, Xinhua reported

Thanks ENT News

ITC plans small hypermarkets in rural areas

ITC on Wednesday said it would set up new small format stores in rural areas on the lines of existing hypermarket chain - Choupal Sagar - by early next year, even as it plans to ramp up its retail operations.

The company was planning a large number of smaller Choupal Sagar stores, which would have a capacity to house 12,000-13,000 units at 40 locations out of 170 across the country, where ITC runs its big format stores.

"The idea is to penetrate the rural areas where the income levels are even lesser through smaller Choupal Sagar stores covering around one acre of area," ITC Limited chief executive officer (agri business) S Sivakumar told reporters on the sidelines of CII Marketing Summit in New Delhi.

These stores would cost Rs 2 crores (Rs 20 million) each and would be set up in small towns and rural areas of UP, Madhya Pradesh, Rajasthan and Maharashtra, he said without disclosing how many outlets the company planned to open.

ITC was also looking for a multi-fold increase in the number of e-Choupal - a platform where villagers can access Internet - in the next 5-6 years.

"We will increase the number of e-Choupals from current 6,400 in 130 districts of the country to 20,000 across 350 districts in the next 5-6 years," Sivakumar said.
He said the company would also open around 200 new Choupal Fresh outlets in major towns of the country, including the metros, to expand its presence in urban areas.
The urban retail chain focuses on stocking fresh horticulture produce like fruits and vegetables, for which ITC has set up cold chain.

"Currently, we have three Choupal Fresh stores in Pune, Hyderabad and Chandigarh and the number is likely to go up to 50 in these three cities by this fiscal. In the second phase, ITC would set up 140 new stores in other cities including Kolkata, Delhi and Mumbai," he said.
The company was also focusing on strengthening health services in rural India.

Thanks to Rediff

Really Non-Veg

Coming into the bar and ordering a double, the man leaned over and confided to the bartender, "I'm so pissed off !"
"Oh yeah? What happened?" asked the bartender politely.
"See, I met this beautiful woman who invited me back to her home. We stripped off our clothes and jumped into bed and we were just about to make love when her god damned husband came in the front door. So I had to jump out of the bedroom window andhang from the ledge by my fingernails!"
"Gee, that's tough!" commiserated the bartender.
"Right, but that's not what really got me aggravated," the customer went on.
"When her husband came into the room he said 'Hey great! You're naked already! Let me just take a leak.' And damned if the lazy son of a bitch didn't piss out the window right onto my head?"
"Yeech!" the bartender shook his head. "No wonder you're in a lousy mood."
"Yeah, but I haven't told you what really, really got to me.
Next, I had to listen to them grunting and groaning and when they finished, the husband tossed his condom out of the window. And where does it land? My damned forehead!"
"Damn, that really is a drag!" says the bartender.
"Oh, I'm not finished. See what really pissed me off was when the husband had to take a dump. It turns out that their toilet is broken, so he stuck his ass out of the window and let loose right on my head !"
The bartender paled. "That would sure mess up my day."
"Yeah, yeah, yeah," the fellow rattled on, "but do you know what REALLY, REALLY, REALLY pissed me off? When I looked down and saw that my feet were only SIX inches off the ground!!"

2007 Notable Books for Children

These books were chosen by a committee of librarians, educators, and other professionals for the Association for Library Service to Children.

Younger Readers

Once upon a Banana, by Jennifer Armstrong; illustrated by David Small (Simon & Schuster and Paula Wiseman)
My Cat, the Silliest Cat in the World, by Gilles Bachelet (Abrams)
Keeper of Soles, by Teresa Bateman; illustrated by Yayo (Holiday House)
Move Over, Rover!, by Karen Beaumont; illustrated by Jane Dyer (Harcourt)
Cork & Fuzz: Short and Tall, by Dori Chaconas; illustrated by Lisa McCue (Viking)
Best Best Friends, by Margaret Chodos-Irvine (Harcourt)
Below, by Nina Crews (Holt)
I Lost My Tooth in Africa, by Penda Diakité; illustrated by Baba Wagué Diakité (Scholastic)
Mercy Watson Goes for a Ride, by Kate DiCamillo; illustrated by Chris Van Dusen (Candlewick)
Wolves, by Emily Gravett (Simon & Schuster)
The Adventures of the Dish and the Spoon, by Mini Grey (Knopf)
Lilly's Big Day, by Kevin Henkes (Greenwillow)
Duck & Goose, by Tad Hills (Random and Schwartz & Wade)
Sky Boys: How They Built the Empire State Building, by Deborah Hopkinson; illustrated by James E. Ransome (Random/Schwartz & Wade.)
Houndsley and Catina, by James Howe; illustrated by Marie-Louise Gay (Candlewick)
Zelda and Ivy: The Runaways, by Laura McGee Kvasnosky (Candlewick)
Uncle Peter's Amazing Chinese Wedding, by Lenore Look; illustrated by Yumi Heo (Simon & Schuster and Anne Schwartz)
Tunjur! Tunjur! Tunjur! A Palestinian Folktale, by Margaret Read MacDonald; illustrated by Alik Arzoumanian (Marshall Cavendish)
Once I Ate a Pie, by Patricia MacLachlan and Emily MacLachlan Charest; illustrated by Katy Schneider (HarperCollins and Joanna Cotler)
Adèle & Simon, by Barbara McClintock (Farrar and Frances Foster)
Gone Wild: An Endangered Animal Alphabet, by David McLimans (Walker)
Los Gatos Black on Halloween, by Marisa Montes; illustrated by Yuyi Morales (Holt)
Hippo! No, Rhino!, by Jeff Newman (Brown Little)
The Little Red Hen, by Jerry Pinkney (Dial)
Not a Box, by Antoinette Portis (HarperCollins)
Black? White! Day? Night! A Book of Opposites, by Laura Vaccaro Seeger (Roaring Brook and Neal Porter)
Good Boy, Fergus!, by David Shannon (Scholastic and Blue Sky)
Thelonius Monster's Sky-High Fly Pie, by Judy Sierra; illustrated by Edward Koren (Knopf)
Scaredy Squirrel, by Mélanie Watt (Kids Can)
Mammoths on the Move, by Lisa Wheeler; illustrated by Kurt Cyrus (Harcourt)
Dizzy, by Jonah Winter; illustrated by Sean Qualls (Scholastic and Arthur A. Levine)

Middle Readers

Gregor Mendel: The Friar Who Grew Peas, by Cheryl Bardoe; illustrated by Jos. A. Smith (Abrams)
Ivy and Bean, by Annie Barrows; illustrated by Sophie Blackall (Chronicle)
Hugging the Rock, by Susan Taylor Brown (Tricycle)
Su Dongpo: Chinese Genius, by Demi (Lee & Low)
The Miraculous Journey of Edward Tulane, by Kate DiCamillo; illustrated by Bagram Ibatoulline (Candlewick)
The Adventures of Polo, by Régis Faller (Roaring Brook/Neal Porter)
All in Just One Cookie, by Susan E. Goodman; illustrated by Timothy Bush (Greenwillow)
Owen & Mzee: The True Story of a Remarkable Friendship, by Hatkoff, Isabella and others; illustrated by Peter Greste (Scholastic)
Lugalbanda: The Boy Who Got Caught Up in a War, by Kathy Henderson; illustrated by Jane Ray (Candlewick)
Toys Go Out: Being the Adventures of a Knowledgeable Stingray, a Toughy Little Buffalo, and Someone Called Plastic, by Emily Jenkins; illustrated by Paul O. Zelinsky (Random/Schwartz & Wade)
Families, by Susan Kuklin (Hyperion)
The Story of Salt, by Mark Kurlansky; illustrated by S.D. Schindler (Putnam)
The Year of the Dog, by Lin Grace (Brown Little)
Ruby Lu, Empress of Everything, by Lenore Look; illustrated by Anne Wilsdorf (Simon & Schuster/Atheneum)
Rules, by Cynthia Lord (Scholastic)
Oh, Rats! The Story of Rats and People, by Albert Marrin; illustrated by C.B. Mordan (Dutton)
Aliens Are Coming! The True Account of the 1938 War of the Worlds Radio Broadcast, by Meghan McCarthy (Knopf)
Quest for the Tree Kangaroo: An Expedition to the Cloud Forest of New Guinea, by Sy Montgomery; photos by Nic Bishop (Houghton)
Jazz, by Walter Dean Myers; illustrated by Christopher Myers (Holiday)
The Higher Power of Lucky, by Susan Patron; illustrated by Matt Phelan (Simon & Schuster/Atheneum)
Clementine, by Sara Pennypacker; illustrated by Marla Frazee (Hyperion)
Here's Looking at Me: How Artists See Themselves, by Bob Raczka (Lerner/Millbrook)
The Cat with the Yellow Star: Coming of Age in Terezin, by Susan Goldman Rubin and Ela Weissberger (Holiday)
She's All That! Poems about Girls, by Belinda Hollyer; illustrated by Susan Hellard (Kingfisher)
Butterfly Eyes and Other Secrets of the Meadow, by Joyce Sidman; illustrated by Beth Krommes (Houghton)
To Dance: A Ballerina's Graphic Novel, by Siena Cherson Siegel; illustrated by Mark Siegel (Simon & Schuster/Richard Jackson)
Younguncle Comes to Town, by Vandana Singh; illustrated by B.M. Kamath (Viking)
Team Moon: How 400,000 People Landed Apollo 11 on the Moon, by Catherine Thimmesh (Houghton)
Crossing Bok Chitto: A Choctaw Tale of Friendship and Freedom, by Tim Tingle; illustrated by Jeanne Rorex Bridges (Cinco Puntos)
Moses: When Harriet Tubman Led Her People to Freedom, by Carole Boston Weatherford; illustrated by Kadir Nelson (Hyperion/Jump at the Sun)

Older Readers

Crispin: At the Edge of the World, by Avi (Hyperion)
Freedom Riders: John Lewis and Jim Zwerg on the Front Lines of the Civil Rights Movement, by Ann Bausum (National Geographic)
The Killer’s Tears, by Anne-Laure Bondoux; translated by Y. Maudet (Delacorte)
Ask Me No Questions, by Marina Budhos (Simon & Schuster/Ginee Seo)
The Runaway Princess, by Kate Coombs (Farrar)
Framed, by Frank Cottrell Boyce (HarperCollins)
The Last Dragon, by Silvana DeMari; translated by Shaun Whiteside (Hyperion/Miramax)
Odd Man Out, by Sarah Ellis (Groundwood)
Escape! The Story of the Great Houdini, by Sid Fleischman (Greenwillow)
Jane Addams: Champion of Democracy, by Judith Bloom Fradin and Dennis Brindell Fradin (Clarion)
The Adventures of Marco Polo, by Russell Freedman; illustrated by Bagram Ibatoulline (Scholastic/Arthur A. Levine)
Freedom Walkers: The Story of the Montgomery Bus Boycott, by Russell Freedman (Holiday)
Penny from Heaven, by Jennifer L. Holm (Random)
Up Before Daybreak: Cotton and People in America, by Deborah Hopkinson (Scholastic Nonfiction)
Isaac Newton, by Kathleen Krull; illustrated by Boris Kulikov (Viking)
Sigmund Freud, by Kathleen Krull; illustrated by Boris Kulikov (Viking)
Hattie Big Sky, by Kirby Larson (Delacorte)
Gossamer, by Lois Lowry (Houghton/Walter Lorraine)
Heat, by Mike Lupica (Philomel)
The Pull of the Ocean, by Jean-Claude Mourlevat; translated by Y. Maudet (Delacorte)
The Legend of Bass Reeves: Being the True and Fictional Account of the Most Famous Marshal in the West, by Gary Paulsen (Random/Wendy Lamb)
All of the Above: A Novel by Shelly Pearsall; illustrated by Javaka Steptoe (Brown Little)
Wintersmith, by Terry Pratchett (HarperTempest)
Larklight: A Rousing Tale of Dauntless Pluck in the Farthest Reaches of Space, by Philip Reeve; illustrated by David Wyatt (Bloomsbury)
Yellow Star, by Jennifer Roy (Marshall Cavendish)
Andy Warhol: Pop Art Painter, by Susan Goldman Rubin (Abrams)
House of the Red Fish, by Graham Salisbury (Random/Wendy Lamb)
Whatcha Mean, What's a Zine? The Art of Making Zines and Mini-Comics, by Mark Todd and Esther Pearl Watson (Houghton/Graphia)
Remember Little Bighorn: Indians, Soldiers, and Scouts Tell Their Stories, by Paul Robert Walker (National Geographic)
Counting on Grace, by Elizabeth Winthrop (Random/Wendy Lamb)

All Ages

Tales Our Abuelitas Told: A Hispanic Folktale Collection, by F. Isabel Campoy and Alma Flor Ada; illustrated by Felipe Dávalos and others (Simon & Schuster/Atheneum)
It's Not the Stork!: A Book about Girls, Boys, Babies, Bodies, Families, and Friends, by Robie H. Harris; illustrated by Michael Emberley (Candlewick)
Porch Lies: Tales of Slicksters, Tricksters, and Other Wily Characters, by Patricia C. McKissack; illustrated by André Carrilho (Random/Schwartz & Wade)
Solomon and the Ant and Other Jewish Folktales, by Sheldon Oberman (Boyds Mills)
Flotsam, by David Wiesner (Clarion)

Best Blogger So far

The Best Blogger so far and nominated for best cause and UK Award Goes to Baghdad Burning

http://riverbendblog.blogspot.com/

Tamilnadu and India

I studied Hindi in my earlier schoolings for 4 yrs, so I can read and write Hindi, however I can’t speak in Hindi at that time (2004). Though I worked in North India, I was unable to learn Hindi at that time, because of the Tamil guys who around me for all the 11 months. And I never bother to learn at that time, now also. All matter of communication made me to learn. Till the time I reach London, I never thought that Hindi will be casually spoken language among all Indians nevertheless of which state. Not only in UK, where ever in the world, the most common language among Indians is Hindi. I did realize when I start going abroad this same after travelling a lot.



Let describe about myself, tamilnadu and regarding Hindi. Tamil is the first language and English the second language in TNadu. Though capital of TN-Chennai, only a small portion of people learns Hindi in their schoolings, so they are safe when they move to other states or country. Being a remote village guy, I hear only there is a cricket match that too when the commentary is in Hindi.



I can’t only blame on Dravidian parties now for Anti-Hindi strikes during 1970's. The anti-Hindi parties, Dravidian political parties playing to the tunes in 60's. Now, not a single party wants to touch the subject. Was it a big hindrance to mainstream integration, yes of course? When talking about globalization, it is ashamed of not learning a national language. Still I can say, there is no need of Hindi in tamilnadu, until you stay. Else learn Hindi. Our states have been separated based on languages, I agree. Tamilnadu is literally separated by language. I indulge everybody to learn Hindi till the extent of communication. Bloody language is a just communication media, once you know the media is required, don’t hesitate to learn it. Local Business men stays in tamilnadu, however they need to talk to other language people once they come out of their state. I have seen lot many business people learned Hindi, so as the IT employees because of survival.



An interesting incident happened in Paris for me which really made ashamed that I don’t know Hindi, Punjabi either. Under the tower, people sell the toy towers, key chains and bla bla. I liked a Eiffel tower toy which is made up of Glass with sparkling lights, I started bargaining with an Afro guy for 12 Euros which Afro guy demanding to us to get it for 17 Euros. At the same time an India chap came with key chains and shown those chains, said something in Hindi, I got a word 5 (paanch), so I thought he is trying to sell those chains to me. I thought I am over smart and bargained with Indian guy to give 5 chains for 2 Euros. He said okay and I bought it still my wife is bargaining with Afro guy, that Indian moved for 2 steps and said with other guy that" samja nahi" yaar. I was confused what he is saying; how long a guy can act that he knows the language. Finally my wife bargained for 12 Euros and bought that tower statue, we were amazed that we got it for 12 Euros. Then that Indian guy came and said that statue is worth for 5 Euros that is what he was trying to convey to me in Hindi, by the time he acted to afro guy that he selling the chains to us.



Yeah, it is a simple loss of 7 Euros; however this incident impacted me a lot to take a ‘U’ turn to learn Hindi properly. Now I am able to read, write and talk Hindi fluently. This is my suggestion” learn Hindi, if you want to come out of the state for any reason”.

UTI to AXIS

UTI Bank has rebranded itself as AXIS BANK on July 30, 2007. The Bank had used the UTI brand with great pride for the last 13 years, and has in recent years strongly contributed to the resurgence of the UTI brand. My first bank account is UTI Bank during 2000. They say the rebranding has been necessitated due to the limitations on the use of the brand after January 2008. So they decided to create a distinct brand identity for itself. Rebranding provides an opportunity to communicate elements of personality, values and vision, which are specific to the Bank. This rebranding becomes more important as the Bank takes its initial steps in establishing a global footprint.

"Axis as a name is simple; it connotes solidity and stature, and conveys a sense of authority and credibility. Axis as a brand further has the ability to transcend geographical boundaries - this is relevant as the Bank has built an initial pan-Asian network with offices in Singapore, Hong Kong, Shanghai and Dubai, and seeks to expand further its international presence.
Graphically, in the new logo, the first stroke depicts forward growth while the second stroke signifies a solid support system. The two thick strokes also connote solidity and security.
The rest of the Bank remains the same. The same people, same facilities and the same products and services would continue to be offered to you and you can also expect the same level of dedicated service and professional expertise, as always."

All the Best AXIS