I never jumped on to the iPod bandwagon. Let me assure you, I was probably the only person in Montreal not bouncing along the streets plugged into an iPod, exchanging a knowing nod with fellow Macaholics as I crossed them on the street. But that didn’t make me miss out on the phenomenon that is the iPod — the product that is poised for an elevated place in the technology hall of fame (if there is such a place). It isn’t really surprising —Mac was always considered the cooler (richer) cousin of the PC, so any product Apple Inc. came up with just had to be slicker than the rest.
Apple managed to ride the cool wave for a long time. Very intelligent and perceptive marketing is the backbone to an already impressive product — ‘Think Different,’ Apple urged us and then told us how, with the ‘Switch’ campaign that followed. The computer offered software that allowed people like you and me to produce movies, music, websites, whose quality could rival big production houses. The iPod offered new ways of organising and transferring music— and everyone wondered how they ever did without it! But now we are faced with the iPhone. Can it bring about a similar (global) Mac attack? Let’s go step by step.
Why would you buy an iPhone? (As opposed to simply salivating at the thought of owning one.) It’s the first phone that does not extend its software to accommodate extra features (for example, a music player) but instead it essentially condenses an entire operating system into a phone — a mini Mac, if you will. Its real feature, then, lies in applications that have not been introduced as yet. This means that you can do virtually anything with it, with features far beyond what a Blackberry offers.