Your potential, Our passion
Could a slogan possibly be any clunkier? How about, 'Microsoft: Your potential is that which we seek to optimize, software-wise.' Or maybe, 'Microsoft: We create software because you have potential which subsequently inspires us to help you achieve it, 'it' referring to your potential.' " -- columnist Jim Kershner of The Spokesman-Review, on Microsoft's "Your potential inspires us to create software that helps you reach it" slogan, the prelude to the "Your potential, our passion" tag line.
But still I am not able to understand that why they have replaced the slogan which MS has in earlier days, No one can forgot that slogan.
"Where do you want to go today"
That is because they realized people were going nowhere !
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